Texas Pete’s recipe videos were already catching fire on TikTok. So when the brand asked for more recipe content, we came back with a bigger idea:

What if the recipes were part of a movie?

That thinking became Texas Pete’s Spaghetti Western; 10 spaghetti recipes inside of a feature-length Spaghetti Western satire. 

To launch the campaign, we premiered the film at a theater near Texas Pete’s headquarters. Local influencers and fans were invited to dress the part, grab limited-edition cowboy swag, and taste the recipes featured in the film themselves.

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