People go crazy for Little Ceasers Pretzel Crust. To tell the word on broadcast, we told everyone it’s baaaaaaaack.
I joined the Little Caesars team days before the Super Bowl ad launched, just when everyone realized there was an eerily similar Super Bowl ad.
We turned it into an opportunity, partnering with Pringles and posting as if the whole thing had been planned all along. The unexpected crossover sparked industry conversation and our real time response drove even more earned media for Little Caesars.
Made with: Lyle Yetman, Jameson Rossi, Andrew Williams, Knowlton Bourne, Jamie Steentofte, Braden Clark, and Leslie Lechner, and Matt Johnson