Being a mom is hard. All they do is give and give to the point that, oftentimes, there's nothing left in the tank for themselves.
That's the insight we tapped into for Quaker.
We built a kiosk to teach mom’s a language they might find foreign: Selfish. We placed this kiosk in a local mall and watched moms react to our various Selfish phrases as they realized they needed to get good at this language for themselves and for their family.
This campaign won:
2015 Best non-traditional Advertising