When I was 7 and camping in the Redwood forest, I ran away from my family, borrowed a bike I didn't know how to ride and crashed it into a soft bed of poison ivy. And my parents and I laugh every time we recount this story.
Point is- the National Parks are awesome! And everyone should have awesome (probably safer) memories from them.
So we created "The Outdoor Store." A digital store where people could purchase outdoor experiences for other people via a donation to the National Parks society.
It launched over the holiday season and got lots of engagement (aka $$$) from big-hearted parks fans.