FOMO of not binge-watching the newest show is a real and consuming fear. So real that 42% of people admit to lying about watching TV's best shows. To help people get over the incessant worry that they should be watching this show or that, we spoiled them on TV's biggest night, the Emmys.
We also ran videos on one of television’s biggest platforms, Hulu.
The day of the Emmys we also placed wild postings all over LA, where key people would be staying to attend the event.