ALLY BANK: We’ve got REALLY good deals and no millennials will engage with us on social to find out about them!
US: We've got just the thing for your bank: cooking videos!
ALLY BANK: hmm
US: Trust us!
ALLY BANK: hmmmmm
US: Okay look- we made them!
ALLY BANK: Oh cool!
And that’s pretty much how this content came to life.
We shot these inside the agency with basically our milk money and some crafty friends.